Keywords in Meta tags. Description and Keyword meta tags on-page optimization.

In this tutorial we will discuss the keywords in Meta tags. It is continue of On-page optimization tutorial.

There are two keyword meta tags related to the on-page optimization. The first one is:

Keyword in Description meta tag.

Description meta tag is a part of every web page which is well optimized it is often used. It must be less than 200 characters because if not your page can be penalized.

Examinations have shown that Google no longer rely on that tag, but it is still used by many directories and some of the search engines.
Anyway the description meta tag is important and needs to be unique for each page with own description of it. Make it unique and interesting and combined with the other SE requirements will help you for the complete the on-page optimization of your site.

The source code if this meta tag look like that in the source code of your page:

<meta name="description" content="Photoshop painting tools"/>

Click on the next image to see where it is located in the <head> ‘¦ </head> part of your site.

Keywords in Meta tags. Description and Keyword meta tags on-page optimization.

Keyword in Keyword meta tag.

Keyword Meta tags are special part of the page source, but they do not affect the way how a page will be displayed. It is used only by the SE crawlers and bots which are visiting the page in order to collect information about the contents of the page.

Some specialist are thinking that Goolge with gather as much relevant information as it can and rank the page depending the results. Other SEO gurus say that Google will no longer use this tag, but the rest search engines like Live, Ask, Yahoo, etc. will do.

Keyword Meta tags should be not more that 8-11 words. Also all the words in this tag have to appear in the body text of the page, because if they are not the SE may decide the keywords as a spam.
Another thing is that every keyword should not appear more than twice in the – again a page can be penalized from the SE.

On the next image you will see how keyword Meta tag is situated inside the header of a web page source.

Keywords in Meta tags. Description and Keyword meta tags on-page optimization.

We are talking about that one:

<meta name="keywords" content="Applications, Graphics, &, Animation, Photoshop, Photoshop, painting, tools, Tutorial"/>

If you click on the image it will enlarge to see how it is situated in the page code.

These two meta tags are still part of the SEO Compliance flower that I have posted in the first tutorial from this series: On-page optimization advices and ranking factors-KEYWORDS

Keywords in Meta tags. Description and Keyword meta tags on-page optimization.

Let’s proceed with next tutorial from this section Keywords in body text of a web page.

Filed Under: Google

Anthony Gee About the Author: Anthony G. is an IT specialist with more than 9 years of solid working experience in the Web Hosting industry. Currently works as server support administrator, involved in consultative discussions about Web Hosting and server administration. One of the first writers in the Onlinehowto.net website, now writing for Free Tutorials community - he is publishing tutorials and articles for the wide public, as well as specific technical solutions.

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