Other on-Site ranking factors

With this tutorial we are closing the cycle of on-page optimization tutorials.

Here I will present few more factors that affect the whole site:

Domain Name Extension

The domain extension matters as the top level domains (TLD) such: com, net, org, edu, info, biz, have different weight for the search engines.

Here is simple root net of the top level domains. The specialist think as closes to the root a domain is as better.

Other on-Site ranking factors

From the latest statistics the status of the different extensions is:

.gov – government sites have the highest status as there is very rare spam or other non appropriate information to be hosted.

.edu – again there is some kind of ‘school authority’ which observes the information hosted on these domains and this extension is with a high status. (Although I have seen many crappy pages made by a students hosted on such domains)

.org – differently from the first two, this kind of extensions can be freely purchased if the name is available, but probably because many non-profit organizations use it the status here is high also.

.com and .net sites are the most popular domain extensions and because of that most of the spam sites are hosted here which follows to highest scrutiny action by Google.

.info extension was banned for a while as spammers jumped over it, but now it is ok and can rank highly.

In general the common thought that the top level domain matters is because of the linking profile similar for .edu, .org or .gov site that is different than a commercial site.

Bellow is a list of top level domains with short description on each. It is told that the content of the site is better to be related to the domain meaning.

The next factor is:

Site Size

Most of the search engines like big sites, but recently Google was caught that many pages were put to supplemental, when the pages are too many connected to each other on a same theme with many sublevels.

Site Age

Older domains are more respected. At least they could be out of the search engines sand boxes.

Page age

Age of an older page matters then the new ones. One thing is important here, that the new pages on old domains are getting ranked faster then the pages on new domains.

With this few paragraphs we finished the SEO compliance from the SEO process flower.

Other on-Site ranking factors

Tags

Filed Under: Google

Anthony Gee About the Author: Anthony G. is an IT specialist with more than 9 years of solid working experience in the Web Hosting industry. Currently works as server support administrator, involved in consultative discussions about Web Hosting and server administration. One of the first writers in the Onlinehowto.net website, now writing for Free Tutorials community - he is publishing tutorials and articles for the wide public, as well as specific technical solutions.

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