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Backlinks quality – positive off-page factor.

In the previous tutorial we discussed the number of incoming links pointed to your site and how you can find out how many they are.

Here will continue with another very important indicator affecting the PageRank(RP) of your site – backlinks quality

The quality of the incoming links can be separated to a few classes.

Incoming link from high-ranking pages.

Anchor text of inbound link to you.

The incoming links from high-ranking pages is Google patent and is closely connected with the PR of the site.

If you are wandering what is the PR on a page or site where you intend to put a link to your site, this can be easily inspected on a Google toolbar:

Incoming links number – positive off-page factors.

Since we finished the on-page optimization tutorial for both positive ranking factors in On-page (landing page) optimization tutorials and negative ranking factors, we received many questions about off-page optimization.

In response to your questions we start new line about positive off-page factors, and the first tutorial will be about the incoming links to your site or pages.

Probably you already know that if you do not have at least one link to domain of yours, there is no chance such site to be listed ever in any search engine (SE) index.

On the other hand, even if you have just few links and your site is cached by the SE, it could never go to a first page for any keyword search.
The reason for may be not only bad on-page optimization, but also the type of the links (as quality).

Here comes so-called PageRank (PR). This is a link analysis algorithm used by the Google Internet search engine, based on the number and quality of links pointing your site or pages.

Let’s examine the first indicator – number of links.

There are many tools which can provide you with information about how many pages are hyperlinked to you.

The easiest way to check the number of backlinks in Google is with simple ‘command’ typed in the SE search bar.

Here is an example:

This will provide you with a list of pages with links to your site:

Text images, Flash and HTML frames – negative on-page factors

Since we finished with the positive on-page factors described in: On-page landing page optimization tutorials, the next step is to discuss the negative on-page factors.

The one we start with will be about images with text in it, without any optimization and no text around them.
I gave you example in Image optimization advices how an image can be masked within a ‘regular’ mail.
The image bellow gives an example as well how text represented graphically is invisible to search engines.

Overdone optimization

We continue the negative on-page factors from the previous tutorial Text images and flash, and the topic in this one will be about penalties when you are over optimizing your pages / sites.

In our line of On-page landing page optimization tutorials we were discussing the positive on-page optimization factors and how you can implement and use them on your web pages.

We spoke there about if you follow them, will be a good for your site ranking. But what will happen if you excessive with the usage of the on-page optimization factors?
Simply your site can be penalized for over optimization.

If you do things like a page title such this one: ‘Optimization over when you do over optimization and your site will also over.’

‘¦ and make your site full of H1 tags.


Bad neighborhood linking – negative on-page factor

The topic in this tutorial will discuss why linking to wicked websites or such with bad ‘neighbors’ is negative on-page ranking factor.

In the previous tutorial we spoke about Overdone optimization which is not good, but the results of it even cannot be compared to what will happen to your site if you put a link to spam or adult web pages.

In general do not link to site for ‘grown-ups’, link farms, not trusted directories, spam and inimical sites.
I have seen well ranked websites hacked and filled with ‘bad neighborhood’ links laid in the ‘sand box’, almost without a chance to be pulled out from there.

If you are asking yourself: ‘How I can recognize which site is good or bad’ – unfortunately there is no straight answer.

Basically if you receive a request for reciprocal link exchange and you are not sure whether to accept the deal, better drop it.
We receive about 10-15 offers daily about exchanging links with other sites and we ignore about 99.99% of them. Even if the website is on the same matter and with good ranking we make a deep research before considering the proposal.

Cheating with page redirect

Here we will continue the topic about negative search engine optimization factors, with deceit redirect of a page – very often used cheat by Black Hat SEO.

The previous tutorial was about Bad neighborhood linking, where we discuss how nasty the non appropriate linking is.
Almost with the same negative ranking weight is the incorrect page redirecting.

Even if you do redirect of a site or a page for your convenience without a meaning to cheat, make scam or redirect traffic, if it is not done in the correct way may cause penalization from the search engines (SE).

First I will describe what spammers do, and then how it must be done in order to avoid condemnation by SE.

Let’s take a look at the next image where we have some text jumbled and bolded.

Bad words and language – negative SEO factor

This is another tutorial discussing the negative on-page ranking factors.
If you want to follow the line, the previous tutorial was Cheating with page redirect.

The first thing I will start is not so harmful, but it matters when search engines (SE) are ‘spidering’ your pages. It is about using proper language without spelling errors.

Simply if you misspell a word, especially in the keyword you are optimizing for, can provoke indexing for that word. It happen really often some one to make this mistake and the only benefit that you can take is to accumulate visits from people who misspelled a word.
Even corrected this could be an issue for some time until the SE decide to change the search term for this page.
On the next example I am sure the creator of the site intend to write ‘software and hardware’ instead of:


Too frequent content changes

There are many persuasions on the net whether frequent content changes are good or not so.
Unfortunately there is no straight answer for this, as it looks the search engines (SE) operate differently for the different domains.

The massive belief is that the SE like fresh content and frequent changes to a Web page helps to raise its rank. Probably it is true for old ‘trusted’ domains with already gained ranking, making reasonable changes. Even there are tools provided by the SE about creating sitemaps, where you can set how frequently you are changing your site.

On the other hand, trying to stop the search engine results page manipulation, the SE (especially Google), are switching between newer and older cached content and often this is causing visible search engine results page changes.

Personally I have experienced good ranking for some pages with daily changes, and for others such changes caused negative effect pulling them down in the listings for a particular keyword.

This can happen even with minor optimization changes, as well as when you just edit something on your page. I am not talking about alteration of thousands of words, but just 2-3 in a text of about 600 words.

Let mi give you example with our home page which is changing very often.

Other on-Site ranking factors

With this tutorial we are closing the cycle of on-page optimization tutorials.

Here I will present few more factors that affect the whole site:

Domain Name Extension

The domain extension matters as the top level domains (TLD) such: com, net, org, edu, info, biz, have different weight for the search engines.

Here is simple root net of the top level domains. The specialist think as closes to the root a domain is as better.


Other on-page ranking factors

There are few other on-page ranking factors left since we finished the previous tutorial External links optimization.

In this chapter we will discuss:

Page renovation

Frequency of page updates

Page size

URL division

URL length

Page links renovation

All these ranking factors are also important for good on-page optimization. Their perception was changed several times through the years, and I will describe here the current parameters accepted by the search engines. Also will try to keep up to date this page, so if there is a change to be registered.

Page renovation – page freshness.

The page freshness at this moment is important as both users and search engines like content changing. Whether this parameter considerable changes over time, but at this moment it matters.
Here the specialists argue as there are many old pages ranked well. My opinion is that if you have one old and one recently updated, the changed one will rank well for competitive terms.

Frequency of page updates

Frequent page update is simply to update your pages frequently. Even on daily or hourly basis.
Frequent updates means frequent crawler visitations which means newer cache with the search engines.

Page size

Try to not make your pages bigger than 100KB. The crawlers are getting scatter and literally start hesitating how far to go.

Here also has different persuasions, but most of the specialists think about 300-500 words with and not much collateral page code as an acceptable content.

URL division

Do not try to separate keywords in your URL. Fresh-ness when you are optimizing for freshness is not a good idea at all. This – is a preferable method to put a space without need, and if you overdo it will be considered as a spam.

The other division part is (/), try to keep it not much than four levels. Beyond that number the spider could give up.

URL length

Try to keep your links not bigger than 100 symbols. Less than this number is better. More than 2000 are not good and Internet Explorer do not accept such number.

The next URL is not so appreciated by the search engines …