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External links optimization

Here we continue the topic about navigation links as we already discussed Internal links optimization optimization. In this tutorial we will prolong with:

External links

The external links are all the links going outside your domain. This includes links to other domains as well as sub-domains of your domain (for example:

Most people mistakenly consider that sub-domains are a part of the domain. But think about ‘’ where they have about hundreds of thousands sub-domains, and some of them are with high ranking, some of them are not indexed, and some of them are banned from the search engines for spam.

Here is an image showing a list related to the above example:

Internal links navigation – optimization

After the Image optimization tutorial, we almost closed the topic with the visible part of the on-page optimization. The last thing affecting both search engines and the visitors are the navigation links on the site.

There are two types of links.

Internal – linking to other pages on your site.

External – linking to pages outside your domain.

We will start with:

Internal links navigation

If you have websites with several sub-sub directories and deep content pages (as it is on this website), and you want all pages well crawled, cached and to get enough emphasis, you will need good internal link popularity.
Links directly from the home page of the site or with already high ranked pages usually do really well, and boosts the link’s value.

The most important factor here is to use keywords in the links. The same is with links pointing to files and pictures. They should contain keywords too.

I gave you example in the tutorial about the image optimization, and I will repeat that again:

If you have link to page, image or file, use links like: Keyword Proximity. Do not use links saying Click here >>, as such kind of links are not providing much information to the search engines and do not add weight to the page.

Such intra-site linking is really good for lower level pages, because they are not often visited by the SE crawlers, which goes to the next point effectiveness of the links.

Links efficient is different for the different search engines. At this moment Google follows the links tree structure not more than four steps. What I mean? Take a look at the next links tree structure used by the Google crawlers:

Image optimization advices

We just finished the body text optimization with the previous tutorial Keyword Proximity and phrase order.
There are few steps left to complete your on-page optimization.

Next in the list is:

Image Optimization advices

Most people think that the images cannot be optimized well, and they are NOT so far from the truth!

The reason of that is because the images are not in the search engines power to be revealed what they contain.

I am sure if you have an e-mail, there are thousands of e-mails received with content like:

‘Hi John, the last trip was awesome … blah blah..’ and a picture attached is totally different, offering pills that make your live better.
Simply the e-mail spam filters are week to catch them even the best of them are using OSR as well as the biggest search engines.

Here is one ‘optimized image’ with the text :

Keyword Proximity and phrase order

On this page we will continue the theme of the additional optimization factors from the previous one Keyword font size.
The next factor which we are going to examine is:

Keyword Proximity

Proximity of a keyword is really nearness between the keywords which you want to be prominent in your text. The rule here is as closer as better.
Something that I just did with the phrase I intend to optimize this page for.

Let me give an example of effective use of keyword proximity:

If I want to write an article about page optimization, and the keywords considered as targeted are the same: ‘page optimization’. To use the keyword proximity I will do this thing:

Keyword font size for good on-page optimization

We spoke about the general HTML tags in our previous tutorial, additional optimization factors, and how to use appropriately them.
In this one we will continue with the body text optimization and the next factor is:

Keyword font size

If you are going to create a website with good quality, and you want your customers to stay and return on, it should look well and user-friendly.
In the same time probably you want the search engines (SE) to determine relevant keywords and to send more visitors.

How to accomplish that?

The answer is to play on the search engine terms. What I mean?

If a keyword is in H1-H3 tag, or it is bolded, or underlined, the search engines consider it at least as different and maybe important.

If you just follow this rule your text maybe will look like on the next image.

Additional body keyword optimization factors

In the previous tutorial about Keyword density in body text we discuss the percentage of a particular keyword inside a body text and how is not good to be too insolent of its usage.
We described there that the keyword often is a phrase not just a single word.

Now we will continue with additional keyword optimization factors in the body text, and the first one is:

Individual keyword density

Individual keyword is a word which is part of the phrase that we are optimizing for, set in bold, underlined or in brackets.
The percentage of these individual keywords should be in range of 1%-6% according to the whole text.

Again if you overdo it the spiders may render that high density as spam, which will results as a lower PageRank or suspension from the search engine indexes.
My advice is to put two – three very precisely in the text.

In general SE do not like single words as they do not giving them much meaning on the matter of the text.

The next image is a good example of BAD optimization, and how you should NOT do.
Even if you manage to dupe the search engines, eventual reader will be pissed and the ‘Bounce Rate’ that we spoke about in Keywords in web page body text will be high above the average.

Keyword density in body text

In our previous tutorial we described the importance of the keywords in web page body text.

Keyword is a significant word or phrase entered into a search engine that returns relevant results.

Before starting with the first body text element ‘Keyword density’, I must tell you that it is good idea to do a research before you decide on your keywords. There are many free tools that can be used such as ‘Google Adwords Keyword Tool’, ‘Wordtracker freekeywords’, ‘Overture’, and others. About keyword suggestions you can pay attention to this article: The right keyword .

Ok, I presume you already have chosen good keyword with low competition, so let’s continue with implementing it within the body text.

The first factor that we will discuss is:

Keyword density in body text.

The keyword density is a measure of how many times a keyword is repeated in comparison with the whole web page content. For example if a keyword is written 10 times in text with 100 words the density will be 10%.
A good density is about 5-20 % of keywords according to the total number of words. More than this numbers will be considered as a spam from the search engines (SE). The percentage of the keywords varies on the topic.


Keywords in web page body text – on-page optimization.

This section "Keywords in web page body" is probably the most important part of the on-page optimization series starting with On-page optimization tutorial.
The reason of that is because even if you do not have the rest of the on-page optimization factors, the search engines (SE) may research and consider that a particular keyword is well related to your page and may put it on their first search listing pages.

Keywords in Meta tags. Description and Keyword meta tags on-page optimization.

In this tutorial we will discuss the keywords in Meta tags. It is continue of On-page optimization tutorial.

There are two keyword meta tags related to the on-page optimization. The first one is:

Keyword in Description meta tag.

Description meta tag is a part of every web page which is well optimized it is often used. It must be less than 200 characters because if not your page can be penalized.

Examinations have shown that Google no longer rely on that tag, but it is still used by many directories and some of the search engines.
Anyway the description meta tag is important and needs to be unique for each page with own description of it. Make it unique and interesting and combined with the other SE requirements will help you for the complete the on-page optimization of your site.

The source code if this meta tag look like that in the source code of your page:

<meta name="description" content="Photoshop painting tools"/>

Click on the next image to see where it is located in the <head> ‘¦ </head> part of your site.

On-page optimization advices and ranking factors – KEYWORDS

In several tutorials we will give you directions about on-page optimization directions for your website. This one (first from the On-page optimization advices and ranking factors series) will be about positive on-page SEO factors in general – regarding the keywords when you crate a website.

Keyword in the domain name

Certainly it is not good idea to purchase a domain like:
as Internet users like short names that can easily keep in mind

But, it is really good idea to buy domain with a keyword included inside your site’s main purpose. Well, we didn’t know that when we purchased and probably it will be something with tutorial in the name. Here I could put smile, but it is not allowed with the tutorial submitting system that we use.
Anyway, let’s go back to the point.
As I said try to use at least one keyword that is related to the site’s purpose.
If you have site for pictures include the word ‘picture’ in your URL. ‘Pic’ is good as well as it is commonly used as curtailment and search engines count on that.

Keyword Use in Title Tag

Limit the length of their page title of 65 characters or less. The title tag has successively been the most important on-page SEO factor for the past few years.
A lot of people do not title their pages even some of them do not know where the title is showing. If you are one of them, here is an example: