Incoming links number – positive off-page factors.

Since we finished the on-page optimization tutorial for both positive ranking factors in On-page (landing page) optimization tutorials and negative ranking factors, we received many questions about off-page optimization.

In response to your questions we start new line about positive off-page factors, and the first tutorial will be about the incoming links to your site or pages.

Probably you already know that if you do not have at least one link to domain of yours, there is no chance such site to be listed ever in any search engine (SE) index.

On the other hand, even if you have just few links and your site is cached by the SE, it could never go to a first page for any keyword search.
The reason for may be not only bad on-page optimization, but also the type of the links (as quality).

Here comes so-called PageRank (PR). This is a link analysis algorithm used by the Google Internet search engine, based on the number and quality of links pointing your site or pages.

Let’s examine the first indicator – number of links.

There are many tools which can provide you with information about how many pages are hyperlinked to you.

The easiest way to check the number of backlinks in Google is with simple ‘command’ typed in the SE search bar.

Here is an example:

This will provide you with a list of pages with links to your site:

Incoming links number - positive off-page factors.

In Yahoo search bar type:

This will open their tool:

And will show you the results:

Incoming links number - positive off-page factors.

For the other SE there are also commands and tools that show you the indexed backlinks to your site.

To avoid jumping from one SE to another, and manually checking the links, you can use 3th party tools for that.

Here is my favorite:

It will show you the total number of web pages which link to your website extracted from the main SE.

Maybe you mark already that the different SE are showing different numbers and the thriftiest is Google.

The reason is that every search engine ‘thinks’ differently and counts the backlinks that only ‘matters’.

Even that the SE display just a small part of your actual backlinks they still jump trough and taking into account the rest. So the bigger backlinks number the better.

If you have the ability, do not make too many backlinks very fast. The SE may decide that they are done artificially and may penalize your pages. Such penalization happens very often on new websites, when some one tries to boost his site with hundreds of backlinks created in a frame of 2-3 days. So never believe to ‘SEO Master’ who is telling you that will launch your site in the skies within day or two.
Probably your site will go up for a while and then ‘¦ forever dig in for a particular keyword.

Even if you make your backlinks automatically, try to avoid link bombing and create them peace by peace.

With this we finish the link popularity and will continue with the next important indicator Backlinks quality.

Filed Under: Google

Anthony Gee About the Author: Anthony G. is an IT specialist with more than 9 years of solid working experience in the Web Hosting industry. Currently works as server support administrator, involved in consultative discussions about Web Hosting and server administration. One of the first writers in the website, now writing for Free Tutorials community - he is publishing tutorials and articles for the wide public, as well as specific technical solutions.

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