The right keyword

The right keyword.

This tutorial is related to the On page (landing-page) – optimization tutorials, but it is separated as it will describe a method of researching niches for your sites.

In a few step I’ll show you how to find a niche or nice keyword for a particular page with Google Search-based Keyword Tool (sktool).
This tool generates ideas respective and specific to your site. It helps you to identify opportunities that can be used in your campaigns with keywords relevant to your optimization needs.

Depending on site or if you are looking for the right keyword for an article or page, you will receive a list of queries that have came across on Google searches with repetition over the past year.

Maybe you have seen the other common keyword tool in Google AdWords, which looks the same at first sight, but have some general differences as that one generates keywords based upon your webpage, and currently are not used in your AdWords account. Also the sktool provides more detailed info about any keyword, like category information, a search results page, etc.

Let’s proceed with sktool.
Open the tool from the above link or just copy and paste this URL:


You have two options there for finding the right keyword. The first one is to put your ‘website’ link and/or to put a ‘words or phrases’.
Either both submitted or not, you will receive a listing of keyword ideas.

The right keyword

In the left you will find ‘Categories for this search’ where in different categories you can find a particular string for your needs. Choose any category to expand and view its subcategories. In this example ‘remote desktop’ is available only in ‘Computers’ section. Depending on the keyword you may find hundreds of thousands suggestions in different categories from where you can choose the right keyword.
In the ‘Keyword Ideas’ pane you have several rows that gives you information about any of the suggestions.

Keyword – Highly related to your site terms.

Monthly searches – The average amount of traffic.

Competition – Ad placement competition for a particular keyword.

Suggested bid – The amount that can put you on the top three bids.

Ad/Search share – (Ad) Frequency with which an ad will appear for your website. (Search) Frequency with which your site appeared in the first page in the search query.

Extracted from website – A page on your website that matches the keyword suggestion.

To find the right keyword you need one more thing to do. It is necessary to see in how may pages your keyword appears in search.
Just open and search the keyword you think is right for your content.

The right keyword

There it is. You can see that ‘remote desktop’ appears as a result in about 40,000,000 pages, which is a great competition and no so free niche. Do this with other keywords and accordingly to your content and RP you can decide which will be the right keyword for you.
A competition of 5,000,000 is good for website in English to make it in the top 2-3 listed on the first search page in about a month.
You can see how many results have ”google optimization” written backwards with the string bellow. And you can imagine how fast you will be top one if you decide to optimize for this keyword. Find a particular keyword with such competition and many monthly searches and you will have the right keyword for your pages.

Important notice: Google does not guarantee that these keyword suggestions will improve your website earnings. Additionally, Google reserves the right not to approve any keywords that are not appropriate and violate any applicable laws or our Google’s terms of service.

Filed Under: Google

Anthony Gee About the Author: Anthony G. is an IT specialist with more than 9 years of solid working experience in the Web Hosting industry. Currently works as server support administrator, involved in consultative discussions about Web Hosting and server administration. One of the first writers in the website, now writing for Free Tutorials community - he is publishing tutorials and articles for the wide public, as well as specific technical solutions.

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